It isn't often that I feel compelled to post a press release from Disney, it generally would have to involve something from Disney Worldwide Conservation Fund or the Walt Disney Family Museum. However, any time Disney strives to do real and good work in local communities with today's youth as the key component to the movement, I'm all in! I know that some of you may have to look past the saccharine glossed ambassadors from Disney Channel programs, but there is some substantial good that can be done through this program, and I hope it thrives going forward!
DISNEY FRIENDS FOR CHANGE LAUNCHES AMBASSADORS PROGRAM
TO INSPIRE MILLIONS OF KIDS AND FAMILIES TO
MAKE A DIFFERENCE IN THEIR COMMUNITIES
Disney Channel Stars Debby Ryan (“Jessie”), Bella Thorne and Zendaya (“Shake It Up”), and Ross Lynch and Laura Marano (“Austin & Ally”) Serve as Inaugural Ambassadors
$750,000 in Grants Awarded as Part of Program Launch
BURBANK,
Calif., June 18, 2012 - Disney Friends for Change, a global initiative
that inspires kids and families to take action and make a difference in
their communities, today announced that Disney Channel stars Debby Ryan
(“Jessie”), Bella Thorne and Zendaya (“Shake It Up”), and Ross Lynch and
Laura Marano (“Austin & Ally”) will serve as Friends for Change
Ambassadors, encouraging kids and families to make a lasting, positive
change by helping people, communities, and the planet.
(Editors please note, images are available on Disneychannelmedianet.com; registration is required.)
In
collaboration with select non-profit organizations, Disney Friends for
Change Ambassadors will lead campaigns to engage millions of kids to
take action and volunteer. Each nonprofit will receive a Disney Friends
for Change grant to further the reach and impact of the themed
campaign. In total, $750,000 will be awarded to the following three
efforts:
· “Helping Communities – Volunteer,” led by Debby Ryan and in collaboration with Free The Children (from June 29 – August 16)
· “Helping People – Be a Leader,” featuring Bella Thorne and Zendaya, and in collaboration with Free The Children (from August 17 – September 27)
· “Helping the Planet – Green Your Scene,” championed by Ross Lynch and Laura Marano, and in collaboration with TreePeople (from September 28 – November 30)
“We
are so excited about the real difference kids are making every day
using our action kits and volunteering in their communities,” said
Leslie Goodman, senior vice president for Corporate Citizenship and
Philanthropy at The Walt Disney Company. “Through the leadership and
encouragement of our Disney Friends for Change Ambassadors, we hope to
inspire millions of more kids to take action and change their worlds.”
Gary
Marsh, president and chief creative officer, Disney Channels Worldwide,
said, “The bond our viewers have with our talent is deep and powerful.
As ambassadors of Friends for Change, our talent can serve as a
megaphone for the importance of pro-active community involvement,
motivating kids and their families to discover the many rewarding ways
we can all make our world a better place to live.” He continued, “I
often talk to my team about extending our value as a company beyond the
TV screen, and this initiative does an exemplary job of that – and for
this, I could not be prouder.”
As
part of the program, Disney Channel will debut a series of interstitial
messages, featuring the Disney Friends for Change Ambassadors beginning
MONDAY, JUNE 18.
Disney Channel, Radio Disney, and Disney.com will chronicle the
Ambassadors throughout the summer as they volunteer and inspire kids of
all ages to lead. Also part of the interstitial series and debuting FRIDAY, JUNE 29,
Debby Ryan will share her personal experience volunteering in India
through Disney Friends for Change with Free The Children, where she
helped build a new school for a local village. Inspired by the stories
and efforts of Disney Friends for Change kids, Debby helped to start the
Ambassadors program.
To coincide with the on-air interstitials, Friends for Change will offer tools and resources at www.disney.com/friends
where kids and families can discover additional ideas on how to make a
difference. Site visitors are able to download action kits, learn more
about the Ambassadors’ campaigns, and participate in the new Shout Out
Module, an online forum that allows kids and families to motivate each
other and exchange tips on actions to help their schools and
neighborhoods. Families can also vote online to further support each
Ambassador’s campaign and help thousands of more kids as a result.