Serving Serka Zong

Signage plays an important role in the storytelling and world-building of the parks and resorts of Walt Disney World. No place is it used with more enthusiasm and precision than in Disney’s Animal Kingdom, particularly in the lands of Asia and Africa. Touring through the Serka Zong section of the Discovery River Amphitheater, there are many signs of life that can be gathered from the assorted posting. They provide insight into governmental agencies and local laws, the history of the region, local businesses and industries, culture, mythologies, and beliefs. Additionally, these signs create a visually dynamic landscape that guests can break-up the monotony a structure or walkway. Even if they are ignored by guests, they have subconsciously affected the guest experience. When they engaged with, however, that is where the real magic of great storytelling comes in to play.