25 October 2018

A Painter's Brush

I am a sucker for visual displays that show a rainbow of colors. When something shows off the full ROY G. BIV spectrum to me it just makes me happy, and I don’t think I’m the only one. In fact, there are whole fields dedicated to the psychology of color. It ranges from how certain colors help us learn or be more productive at work or whether a certain color makes us drowsy, right on through to why children are drawn to more vibrant colors, our stereotyped association of pink for girls and blue for boys, and how the color of food suggests to our brains what that food might taste like. It’s truly fascinating.

When it comes to rainbows, I like the balance and harmony it shows. The spectrum is symmetrical in a very non-symmetrical way, putting everyone at the table, in the color wheel, or in the double rainbow. I’m sure there is some sort of science behind that as well, especially tied to the attributes I place upon rainbows, but there is definitely something to be said for a well-crafted use of color. If I dug deeper into my own psyche, which is a scary place to play around in all by itself, I’m sure there’s some nod to the Dreamfinder or Figment hiding in a corner whispering alongside Bob Ross about the rainbows.

In Disney Springs alone there are several examples of rainbows being utilized, sometimes in bright, in-your-face displays, and other times in more subtle versions. Here are a few of my favorites from UNIQLO, Amorette’s Patisserie, and Cherry Tree Lane in the Marketplace Co-Op.

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